The importance of transparency, aside from keeping data secure, comes down to telecom companies needing to ensure that they’re clear with consumers and clients about how they use data. We’ve already seen the impact that regulations like GDPR have had on the way we manage information. With a greater reliance on digital tools and artificial intelligence, it will be more important for companies to reconsider the way they collect data.
The key in the new landscape is to find the right balance between personalising customer experiences with useful insights and keeping private information under wraps. Telecom companies will need to ensure that they have the right systems in place to track the flow of information in the organisation from beginning to end. Any information captured needs to be carefully assessed and stored according to industry guidelines.
Companies will need to be able to prove, on demand, that they’re taking all the appropriate measures to keep their customers and their information secure. Today’s consumers are even more concerned about the control that they have over their data and valuable information –, particularly in a world where everything is digital. Telecom brands must be ready to show that they’re committed to privacy.
Source: AKIXI
By: Jacqueline Freer-van Zyl